About the Conference
The Fleet Latam Conference is the only event on the continent that gathers Fleet & Mobility Leaders with an international scope or willing to go international.
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The Conference links the biggest corporate fleets with their potential fleet suppliers, now for the 4th time
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It is the place to be to meet B2B prospects and customers
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At the center is sharing of ideas, learning from in-depth presentations, listening to inspiring case studies and discussion
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The complete Conference will be brought to you in 3 languages (English, Spanish and Portuguese) to optimize the knowledge experience

Programme
International Fleet Management, Simplified.
True momentum has arrived in Latin America, to further internationalize corporate fleet strategies.
Often viewed as a complex and time-consuming mission, Fleet LatAm will investigate how to set up the right steps to go international with an emphasis on cost reduction and the integration of global and regional innovative solutions.
08:30 Check-in and Networking
Meet with the conference participants and sponsors.
09:00 Welcome to the 2021 Fleet LatAm Conference
Agenda highlights, and how to get the most out of the Fleet LatAm Conference
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By Steven Schoefs, Editor-in-chief, Global Fleet
09:10 Trends impacting the Fleet LatAm Region
General overview and main general trends impacting the region
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By Pascal Serres, Chairman of the Fleet LatAm Business Networking Group and Daniel Bland, Editor, Fleet LatAm
Morning Session: How to manage Total Cost of Ownership through internationalisation
09:30 Educational Best Practice - Leasing and OEM Supplier selection & Tendering
This case study presentation focuses on one of the most important ingredients of a vehicle fleet programme: the selection of your preferred fleet partners in Latin America.
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By David Trujillo, EHS Manager Latam Region & Kevin Kibilds, Regional Category Manager Fleet, MSD
09:50 Educational Best Practice - Keeping the balance between strategy, TCO and Fuel Management
In this best practice discussion with Claudia Roa of The Sherwin Williams Company and Tania Mijas of Hoffman La Roche, specific attention is paid to securoing the balance between the fleet strategy's mission, TCO control and Fuel Management.
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By Claudia Roa Fragoso, Regional Fleet Manager Latam, The Sherwin Williams Company; and Tania Mijas, Senior Fleet, Travel, Events Manager Americas, Hoffman La Roche
10:10 Educational Best Practice - Insurance and Safety Management
Every fleet manager wants its fleet drivers to be safe and to have a programme in place that is backed up by a strong safety and insurance policy. But it’s not always easy to determine what works for your organization. This case study presentation will bring you inspiration about one of the most challenging disciplines in fleet management.
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By Mariana Costa, Fleet Service Delivery Manager Latam, Syngenta
10:30 Networking Break
Meet with the conference participants and sponsors, expand your network and create new business opportunities.
11:00 Thought Leadership Presentations
Get ready for twoinspirational expert presentations to better optimise the Total Cost of Ownership and efficiency of your fleet through internationalisation.
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11:00 How to manage TCO through internationalization?, Thought Leadership Presentation with our Founding partner, ALD Automotive
They will talk about the reasons to adopt a leasing scheme and how to manage a fleet globally the global trends and management of TCO.
By Olivier Deleau, Commercial Director, ALD Mexico and Antonio González, CFO, L’Oréal
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11:20 How to manage your Latam fleet in a cost-friendly and sustainable way
By Karla Flores, Commercial Director and Edgard Torres, Customer Success Director, LeasePlan Mexico
11:45 Concurrent Interactive Q&A Panels on Financial Methods
It’s time to get interactive and ask your questions! Three interactive Q&A Panels about Financial Methods in Latin America.
Choose the language you prefer - English, Portuguese or Spanish - and ask your questions to our fleet experts.
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English session with Federico Avila, Fleet Manager, ISS, a representative from ALD Automotive, Kevin Kibilds, Regional Category Manager Fleet, MSD and moderated by Steven Schoefs, Editor-in-chief, Global Fleet
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Spanish session with Regina Granados, CEO, LeasePlan Mexico and David Trujillo, EHS Manager Latam Region, MSD and moderated by Pascal Serres, Chairman of the Fleet LatAm Business Networking Group
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Portuguese session with Mariana Costa, Fleet Service Delivery Manager Latam, Syngenta and Walter Kirschner, Fleet Management and Financing Consultant in Brazil and moderated by Daniel Bland, Editor, Fleet LatAm
12:30 Networking Lunch
Meet with the conference participants and sponsors, expand your network and create new business opportunities.
Afternoon Session: How to benefit from internationalisation to implement trends
13:30 Educational Best Practice - Fleet intelligence through Data Management
This case study presentation focuses on the fleet strategy of Zoetis in Latin America with attention for fleet optimisation and enhanced efficiency. In the presentation insights will be given about the way to use and manage fleet data in order to create fleet intelligence.
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By Raphael Muller, Fleet Specialist, South America, Zoetis Pharmaceuticals
13:45 Educational Best Practice - Employee satisfaction through Mobility
Is it the right time to extend your vehicle fleet programme with new mobility solutions? In this forward looking best practice you will hear why and how adding mobility to your programme benefits both your organization and your employees.
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By Andres Fernando Bohorquez, LatAm Fleet Coordinator, Applus
14:00 Educational Best Practice - Technology to support an innovative fleet strategy
This best practice case study presentation will zoom in on technological innovation with attention for connectivity to improve vehicle fleet productivity and support fleet safety and sustainability.
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Marton Kiss, Mobility Management, Diversey
14:15 Networking Break
Meet with the conference participants and sponsors, expand your network and create new business opportunities.
14:45 Thought Leadership Presentations
Get ready for two inspirational expert insights from the Fleet LatAm Conference partners about the Trends and Innovations fit for Latin America.
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14:45 Telematics innovation for Latin America: Benefits vs. cost. The role of data. Electric vehicle first steps, Thought Leadership Presentation with our Founding partner, Geotab
By Sean Killen, Global Vice President, Business Development and Vice President, Latin America, Geotab
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15:05 Innovation, Trends, and Technology Impacting Fleet Management, Thought Leadership Presentation with our Gold partner, Lytx
Video is one of the fastest-growing industries in the Latin America telematics market today. In this session we will review and discuss how we see the market evolving in the next two years and what this means for the transportation industry. Learn how advanced data and innovative machine vision and artificial intelligence technology can help bring new insights into your fleets and and help reduce risk increase safety on the road.
By Adam McCarty, Senior Vice President, Channel and International Business, Lytx
15:30 Concurrent Interactive Q&A Panels on Fuel & Environment
It’s time to get interactive! Join the Q&A Panels to better manage Fuel and Environmental issues in Latin America.
Choose the language you prefer - English, Portuguese or Spanish - and ask your questions to our experts.
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English session with Andres Fernando Bohorquez, LatAm Fleet Coordinator, Applus, Fernando Ferreira, Channel Sales Director, Lytx and Juan Cardona, VP Sales Latin America, Geotab moderated by Steven Schoefs, Editor-in-chief, Global Fleet
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Spanish session with Raphael Muller, Fleet Specialist, South America, Zoetis Pharmaceuticals and Mauricio Medina, CEO, TIP Mexico moderated by Pascal Serres, Chairman of the Fleet LatAm Business Networking Group
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Portuguese session with Marton Kiss, Mobility Management, Diversey, Mauro Kondo, Fleet Mobility Brazil and Felipe Marinheiro, Fleet Specialist Brazil, Servier moderated by Daniel Bland, Editor, Fleet LatAm
16:15 Winning Strategies in Latam through Internationalisation
This executive panel discussion will examine how to benefit from an international/regional fleet approach in Latam to ensure a cost-efficient and future-proof fleet programme across Latin America. The discussion is informative and inspirational with attention for current and emerging trends that will impact vehicle fleet management in Latam as well as the role of the Latam fleet manager.
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With our Founding Partners, ALD Automotive, represented by Alexandre Valadão, Commercial Director, ALD Brasil, and Geotab, represented by Eduardo Canicoba, AVP Business Development Latin America, Geotab
16:45 Announcement Fleet LatAm Manager of the Year 2021
For the first time ever, we will celebrate the achievements of a fleet manager with a responsibility across Latin America. Discover who will be elected the first Fleet LatAm Manager of the Year.
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With Steven Schoefs, Editor-in-chief, Global Fleet and our Award sponsor, Geotab
17:00 Closing of 2021 Fleet LatAm Conference

Fleet Latam Manager of the Year
The award will recognize the corporate decision maker which has most successfully developed a regional fleet approach all while taking national differences into account.
As such, Fleet LatAm is seeking professionals who have succeeded in developing and implementing a vehicle fleet and mobility strategy satisfying corporative objectives, including actions related to cost-efficiency, safety, security, sustainability, and employee satisfaction.
To select and evaluate the best management achievement, a jury of nine fleet experts consisting of fleet customers and fleet suppliers with expertise in the region, has been assembled. Besides considering the degree of regionalization, the award will take the level of procurement efficiency, policy implementation and process harmonization into account.
If you are a fleet manager with a responsibility over Latin America, then you too could go home with the coveted prize, bringing pride not only to yourself but to your colleagues and the company you represent.
With that said, why not set aside your modesty and apply for the award. Fill in the application form now!
SPONSORED BY
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PARTNERS
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VENUE
VIRTUAL EXPERIENCE
For this event we have chosen an online platform that allows you to participate in the Fleet Latam Conference with all the advantages of a virtual event.
This online platform will gather the Expert Powers Talks through a virtual Main Stage. In addition, it allows to network via a sponsors area, direct messaging and live video conversations between participants and communication between buyers and suppliers (direct or via a matchmaking tool).
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