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"Unlocking international fleet growth in Latin America"

19 & 20
SEP 2022

Mexico City


The Fleet LatAm Conference is the first event on the continent to have gathered Fleet & Mobility Leaders with an international scope, and now for the 7th time. The Conference will focus on accelerating international growth in Latin America. Now more then ever, it is time to go to the next phase in the transformation of Latin America’s local approach towards a more global or regional strategy. More and more companies are picking up the gloves and are enjoying the benefits of what internationalization has to offer and the Fleet LatAm Conference is there to support that move.

The Conference is built by experienced fleet & mobility professionals with international and LatAm fleet management background. Experienced opinion leaders and award-winning fleet managers will highlight global trends that may impact fleet management optimisation in Latam. At the center is the sharing of ideas, learning from in-depth presentations, listening to inspiring case studies and discussion via panel discussions.

The Fleet Latam Conference is back LIVE


Monday 19 September 2022

03:00 PM   Opening of the registration desk

04:30 PM – 06:00 PM   Fleet Latam Business Networking Group

  • 4:30PM - 4:45PM  Welcome & introduction:

Pascal Serres, Chairman Fleet Latam BNG

Daniel Bland, Editors for the Americas, Global Fleet 

  • 4:45 PM - 5:00PM  The Ins and Outs of the Fleet Market called Mexico 

Liliana Anaya, gerente general, AMAVE (Amave is the Mexican leasing association)


  • 5:00PM - 6:00 PM  Fleet managers’ panel - TCO & sustainability in Latin-America

Karina Uribe, Global Operations Manager - Fleet, Pfizer

Rodrigo Monroy, LATAM Fleet Category Manager, Novartis

Manuel Tamayo, Country Head Mexico, Element Fleet Management

Juan Cardona,  AVP of Sales, Latin America, Geotab 

06:30 PM - 08:30 PM    Welcome Cocktail Reception 


7:00 PM - 07:45 PM  Executive Panel Discussion: ‘Unlocking fleet management growth in Latin America’ 

    • With Founding Partners of Fleet LatAm Conference 2022

      • Kent Bjertrup, Regional Director Latin America, ALD Automotive

      • Juan Cardona,  AVP of Sales, Latin America, Geotab

      • Robert Donahue, Senior Manager, Channel & International Sales, Lytx

07:45 PM - 08:30 PM  Cocktail Reception

Tuesday 20 September 2022

09:30 AM - 09:40 AM   Welcome & Agenda



09:40 AM - 10:00 AM   Understanding the impact of the global economic outlook on LatAm fleet management

The geopolitical challenges caused by the war in Ukraine, the economic aftermath of the pandemic, surging interest rates and energy prices, and the natural resource crisis and climate change challenge. What are the global economic prospects, and what do they mean for your LatAm business?

With : 

  • Adrián Garza Patiño, CFA, VP-Sr Credit Officer at Moody’s Global Project Finance and Infrastructure Group.



10:00 AM - 10:30 AM   Overcoming fleet supply challenges in Latin America

The chip shortage and natural resource crisis are global economic problems, so their effects transcend the fleet and automotive ecosystem. However, they are causing enormous issues – for fleet managers and fleet suppliers alike. Vehicle scarcity pushes up prices, resulting in higher TCO and more pressure on the used-car market. What can suppliers and corporate fleet managers do? We’ll find out in this panel discussion.


With : 

  • Jaime Bringas, Fleet and EHS manager, Philip Morris International

  • Alberto Gomez Delgado, President, AMAVE & AVIS Mexico

  • Cristina Vazquez, Coordinator of economic studies, AMDA

10:30 AM - 10:50 AM   New Trends & Success Stories in corporate commuting

The way employees commute to work has dramatically changed after covid and soaring gas prices. In this new scenario, companies are compelled to find cost-efficient solutions for their employees' commute, if they want to retain their workforce while controlling their costs. In this session, we will discuss the new trends in urban and suburban commuting and will present a series of success stories from different top-tier multinational companies that have managed to efficiently optimize their employees’ commute through innovative technology and management solutions.

With : 

  • Rui Stoffel, CEO & Founder, BusUp

10:50 AM - 11:10 AM   Networking break

11:10 AM - 11:40 AM Mastering Fuel Efficiency across LatAm

In a volatile environment characterised by surging fuel and energy prices, managing fuel costs is extremely complex. Nevertheless, it’s the job of every fleet manager to look out for and implement solutions that are TCO-beneficial. So, what can you do?



  • Hugo Aguilar, Head of Shell Solutions Mexico

  • Karina Uribe, Global Operation Manager - Fleet, Pfizer 

11:40 AM - 12:00 PM Using Transportation and Fleet Data to Improve Operational Logistics and Supply Chain Efficiency

Geotab allows you to accumulate critical data about each vehicle and its performance. Our AI-based tool allows you to learn about your fleet and identify areas where you can improve fleet performance in safety, reliability and efficiency. As well as improving the working environment, professionalising operators and ensuring their safety. The millions of daily data collected by Geotab range from simple GPS location to the most complex engine, fuel consumption and vehicle status data. Geotab is a pioneer in harnessing the vast amounts of data generated by a modern fleet and transforming it into actionable intelligence to help a fleet manager make strategic decisions that positively impact business performance.


  • Sean Killen, Vice President Latin America region, Geotab



12:00 AM - 12:20 PM Unlocking the benefits of an international fleet strategy

Managing a fleet is often done locally, but when you have subsidiaries and activities in various countries, you can achieve multiple benefits by setting up a regional/international strategy. These include: cost efficiency, harmonisation, and transparency.

But how do you develop the right LatAm strategy and policy for your fleet? In this session, you will learn from the best. Tania Mijas, Fleet LatAm Manager of the Year 2021, will share her global procurement expertise, with special attention for the elements that are regionally applicable, and those that are locally-driven.



  • Tania Mijas, 2021 Fleet LatAm Manager of the Year

12:20 PM - 1:00 PM Benefiting from outsourcing and leasing in LatAm  

Do what you’re good at. Know your core business, pick your goals and stay focused. That’s the common rule for success, for every company. Translated to fleet, it could mean that some elements should be outsourced, such as vehicle financing, maintenance and repair, driver management, etc.

For many years, fleet management outsourcing and vehicle leasing has been gaining popularity across Latin America, but the potential for further growth is still high. At the same time, leasing and fleet management companies need to adapt their business model to respond to new trends and customer demands. In this session, we will discover how you can benefit from an international fleet approach in LatAm, to make your fleet programme cost-efficient and future-proof.


Panel discussion with:

  • Kent Bjertrup, Regional Director Latin America, ALD

  • Manuel Tamayo, Country Head Mexico, Element Fleet Management

  • Regina Granados, CEO Mexico, LeasePlan

  • Ricardo de Bolle, Global Business Development Director Latam region, Arval

  • João Andrade, Managing Director, Localiza Fleet Solutions


01:00 PM - 02:00 PM   Networking Lunch


02:00 PM - 02:30 PM   Building blocks for a winning safety strategy

Wherever you are, live or work: safety is paramount. And your employees are your most important assets. However, setting up and implementing a corporate safety culture that is supported from top to bottom can still be a challenge. In this session, you will hear how to set up a safety strategy that leads to results.


  • Rocío Rivas, Managing Consultant, Mobility & Road Safety, CEPA Mobility

02:30 PM - 03:00 PM   Connectivity, the engine for fleet management success

Like the vehicle itself, vehicle fleet management is becoming ever more digital. The digital revolution is underpinning more efficient employee mobility, while connectivity and telematics benefit employee safety, asset utilisation, fleet electrification and right-fuelling, and ultimately cost control. In this session, you will discover how connected technology is the right fit for future-proof and sustainable fleet management.  


  • Maria del Pilar Bonilla, Channel Marketing Manager Latin America, Lytx

  • Juan Cardona,  AVP of Sales, Latin America, Geotab

03:00 PM - 03:30 PM   Networking Coffee Break

03:30 PM - 04:00 PM Successfully mandating fleet insurance

Preventing safety issues is one, efficiently managing them when they occur is something else. For the latter, you need a dedicated insurance strategy. However, corporate fleet insurance programmes are difficult to structure in Latin America, where too many drivers are uninsured. This session will give insight into successfully deploying and mandating fleet insurance across LatAm.



  • Diego Mendez Onate, Business Line Director Auto, Axa


04:00 PM - 04:20 PM   How digital technology can help your company have a safer, cost-efficient and sustainable mobility.

The new global landscape of health and environmental crisis, coupled with rising fuel prices, has forced companies to question the traditional models of mobility and use of corporate buildings. Digital technology has become a key tool to help companies of all sizes turn these problems into a huge opportunity to reduce their personnel transportation cost making it much more efficient and sustainable than ever before.


  • Pablo Alvéstegui Seelenfreund, Co founder, AllRide Mobility Inc.

04:20 PM - 04:50 PM  How to transcend fleet management with Mobility as a Benefit

Trends in the compensation and benefits ecosystem are evolving in parallel with those in the corporate fleet and mobility world. Both are driven by the introduction of Working from Home and new consumer behaviour. Fundamentally, it’s about moving from ‘fixed’ to ‘flexible’. This transition is complex - yet not impossible.



  • Arturo Simone, CEO & Founder, KEKO

  • Javier Amozurrutia, Founder, Maz Mobi

  • José Luis CriadoMobility Consultant

04:50 PM - 05:00 PM  Lessons Learned  LatAm Conference 2022

05:00 PM - 05:30 PM Fleet Latam Awards Ceremony, sponsored by Geotab





Gold Partners

Founding Partners


Association Partners

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Silver Partner



Marquis Reforma Hotel

The best location in the city

Located at the heart of the exclusive Paseo de la Reforma, Marquis Reforma Mexico City is an iconic hotel in the city. This hotel has a view on Chapultepec Forest, Reforma Avenue and the Angel of Independence.



Paseo de la Reforma 465, Col. Cuauhtemoc

Ciudad de Mexico, CDMX 06500



As a participant at the Fleet latam Conference you can take advantage of preferential rates at the Marquis Reforma hotel. 



Book today to save your seat!

Number of Seats  limited


Conference Ticket

$375 USD

Buyer *

Conference Ticket

$235 USD

* A buyer is an individual who has responsibilities in international fleet and mobility decision making. Examples: fleet manager, mobility manager, Purchase Manager, Chief financial Officer, Chief Operating Officer, Chief technology officer, HR Executive, Mobility Specialist, …



Do you need more information about the general organisation?


Virginie Emonts

Marketing & Event Coordinator

Are you Interested in a partnership?


David Baudeweyns

Sales Director


Caroline Thonnon

CEO and Business  Development


Daniel Savigny

International Key Account Manager

-LATAM Specialist

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