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Fleet LatAm Conference:

“internationalisation of fleet, mobility & safety priorities”

23, 24, 25

SEP 2019

Mexico City


About the Conference

The Fleet LatAm Conference is the first event on the continent that will gather Fleet & Mobility Leaders with an international scope. The Conference will focus on the opportunities to manage the vehicle fleet internationally and on the key elements to enable succes. Main topics will include the latest trends in Safety & Connected Fleets.

The Conference is built by experienced fleet & mobility professionals with international and LatAm fleet management background. Experienced opinion leaders and award-winning fleet managers will highlight global trends that may impact fleet management optimisation in Latam. At the center is the sharing of ideas, learning from in-depth presentations, listening to inspiring case studies and discussion via panel discussions.


Monday 23 September 2019

17:00 – 18:00 Opening registration desk

18:00 – 21:00 Cocktail Reception sponsored by Geotab


19:00 – 19:15 Welcome by Pascal Serres, Chairman Fleet LatAm Advisory Board and Steven Schoefs, Editor in Chief, Global Fleet & Fleet Europe


19:15 – 19:30 Interview of Carlos Castillo, Associate VP, Geotab done by Steven Schoefs, Editor in Chief, Global Fleet & Fleet Europe


19:30 – 20:15 Keynote: Technology to enhance safety by Adriano Polcaro Negrao, Logistics VP, ABInbev Middle Americas

Tuesday 24 September 2019

Session 1. The Internationalisation of fleet

08:30 - 9:30  Unlocking the benefits of an international fleet strategy

Managing a fleet is often done locally, but when you have subsidiaries and activities in various countries setting up a regional/international strategy can lead to multiple benefits. For example cost efficiency, harmonisation, and transparency can be generated.

But how to develop the right Latam strategy and policy for your fleet? In this session 3 fleet managers will detail the do’s and don’ts of a Latam wide fleet programme. What are the building blocks of their fleet strategy with attention for the elements that are regional wide and those that are locally driven and steered? In this session you will learn from the best.

Case study presentations by

  • Kevin Kibilds, Fleet Manager, MSD

  • Alberto Arellano, Facility & Fleet Jr. Manager, Nestlé

  • Andres Arias, Principal, Digital Transformation – IoT, Neoris (a Cemex Subsidiary)

09:30 - 10:00  Benchmarking your fleet to identify the right car policy


To stay competitive, it’s important to have a fleet programme and employee benefit policy that is at the height of what your competitors are offering. In this session you will be informed about the eligibility of fleet vehicles in Latin America. Also insights into the leasing budget, cash allowance comparisons and differences in vehicle fleet policies according to industry activities will be given.

Expert presentations by

  • Javier Brassel, Associate Director Talent & Rewards, Willis Towers Watson

  • Regina Granados, CEO, LeasePlan Mexico

10:00 - 10:40 Insight into fleet sales and the fleet organisation of car manufacturers  

Detecting and selecting the right car manufacturer(s) for your fleet depends on the one hand on internal criteria like your policy with characteristics around performance, green and safety, your business objectives and the profiles of your drivers, and at the other on external factors like the offering, the fleet services, the geographical scope and the organisation of the car manufacturers.


In this session we will detail car fleet sales market specifications, with a view on trends (powertrain, connectivity, safety equipment) and an insight into the fleet sales organisation of car manufacturers in Latin America. 


Panel discussion with

  • Raymundo Cavazos, Managing Director, Volvo

  • Angelica Martinez, Distribution, Fleet and Internal Audit Manager, Volkswagen

  • Jean Michel Ferrand, Director Networks and Customers Americas, Renault

  • Moderation by Daniel Bland, Editor, Fleet LatAm

10:40 - 11:10 Networking break

Session 2. Make Fleet Safety your number 1 Priority

11:10 - 11:45  Understanding the contours of Fleet Safety in Latin America 


​Improving road security and tackling road safety is a key objective in Latin America.  This session will introduce the Latam safety landscape with a view on road safety issues, accident rates and cost impact, and benchmark the Latam situation against North America and Europe.


Expert presentations by

  • Jose Luis Criado, Fleet LatAm Advisory Board Member

  • Fernando Cammarota, Founder & Chairman of the Board, CEPA International


11:45 - 12:30 Supporting Fleet Safety and Driver Behaviour by implementing driver training solutions

Nothing better than learn from your peers, also when it comes to fleet safety. In this session, we put fleet safety management in practice with testimonials of fleet decision makers, having successfully introduced and deployed driver training programmes to decrease incidents and accidents and generate important cost savings.


Case study presentations by

  • Jaime Bringas Garcia, Fleet Manager, TEVA

  • Mauricio Acevedo, Head of Corporate Security and EHS area, PMI


12:30 - 13:00  How to mandate corporate fleet insurance

​Preventing safety issues is one, efficiently manage them when they occur is something else. And for the latter a dedicated insurance strategy is inevitable. But corporate fleet insurance programs are difficult to structure in Latin America. In Mexico, many private drivers are not insured. This session will introduce the general landscape regarding vehicle insurance and provide examples of specific insurance services dedicated to businesses and corporate fleets.

​Expert presentations by

  • Ricardo de Bolle, Global Business Development Director for LatAm region, Arval

  • Eric Pulido, Deputy Director of Business Development and Strategic Alliances, AXA Mexico

  • Mauricio Medina, CEO, TIP Mexico


13:00 -14:15  Networking Lunch


Session 3. Connected Fleet


14:15  - 15:00 Detecting the benefits of the connected car

Technology is not something to be afraid of. It supports vehicle fleet and mobility management efficiency and generates a better driver behaviour if used in the right way. This session will unravel the growing importance of connected services in vehicle fleet management and describe the developments of the connected car and telematics market with insights into the major providers.

Expert presentations by

  • Carlos Castillo, Associate VP, Geotab

  • Shahar Milman, VP Business Development, Galooli


15: 00 - 15:30 Buying and implementing technology for your vehicle fleet


How to put a connected fleet with a telematics programme in practice? A leasing company, a telematics specialist and fleet managers will explain the building blocks of the telematics programme they have implemented throughout Latin America, with a view on the objectives, the challenges they encountered, the benefits and results and the future expectation in terms of driver behaviour, theft controls, and cost savings.


Expert presentation by David Madrigal, EVP Mexico - Fleet Management, Element


Panel discussion with:

  • Michael Geffroy, Vice President LATAM, MiX Telematics

  • Afredo Luna Leon, North LATAM SHEQ Manager, Linde

  • Geronimo Rivera Gamba, Safety Security and Sustainability Manager for Mexico and Caribbean, Unilever

  • Alberto Lopez Dagnino, MCA Driving Manager, Schlumberger


15:30 - 15:50 Networking Break


Session 4. Global trends impacting Latin America


15:50 – 16:30  The future called Mobility Management


Several trends will impact the future of vehicle fleet management and car leasing in Latin America. Attention for new and alternative powertrains, the evolution of autonomous car technology, the expansion of e-hailing, new and shared mobility solutions, and the development of smart city initiatives are disrupting the traditional fleet management business. In this session we will comment on new opportunities, their impact on the corporate mobility business and the way fleet and mobility managers can address those initiatives in their strategy.


Expert presentations by

  • Kent Bjertrup, Regional Director - Latin America, ALD International

  • Aluisio Marins, Head of Sales, UBER


16:30  - 17:00 The changing role of the fleet manager


The above-mentioned trends will directly impact the role and the position of the vehicle fleet manager in Latin America, who will get an even more strategic role and will need to closely work with other business departments in the organisation like HR, Travel, Safety, Legal, Finance, etc. In this session we will look at the changing role of the fleet manager.


Discussion with David Hayward, Manager, Deloitte Consulting LLP


17: 00 Lessons Learned by Pascal Serres, Chairman Fleet LatAm Advisory Board and Steven Schoefs, Editor in Chief, Global Fleet & Fleet Europe


17:00– 17:30 Closing drink sponsored by LeasePlan

Wednesday 25 September 2019

8:30 – 17:00

Fleet LatAm Training (for buyers profiles only)





Gold Partners

Founding Partner

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ALD - Wheels Alliance.png
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Association Partners

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For this event we have chosen this comfortable  and very well located hotel,



Andres Bello 29, Polanco, Mexico City  11560 Mexico


Book today to save your seat!

Number of Seats are limited


$900 USD


Conference Ticket

Buyer *

$350 USD

Conference Ticket

Conference & Training Ticket

$550 USD


A buyer is an individual who has responsibilities in international fleet and mobility decision making. Examples: fleet manager, mobility manager, Purchase Manager, Chief financial Officer, Chief Operating Officer, Chief technology officer, HR Executive, Mobility Specialist, …

You will receive an email to confirm your registration.

Please, note that if there is a doubt about your registration profile, we will reach out to you directly.



Do you need more information about the general organisation?


Virginie Emonts

Marketing & Event Coordinator

Are you Interested in a partnership?


David Baudeweyns

Sales Director


Elke Leën

International Key Account Manager


Daniel Savigny

International Key Account Manager

-LATAM Specialist


Caroline Thonnon

CEO and Business  Development

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